Success Story
When volume is King
Iconic Media’s Digital Revolution: A Mediaferry® Transformation Story
Tags: Media Company
Highlights
Cross-channel creative production
Managing seasonal volumes
Creative production automation
Long term partnership
Cost savings
About Iconic Media
Iconic Media (formerly National World) is a dynamic and innovative multimedia company in the UK. With a team of talented journalists, editors, video producers, and designers, it has emerged as one of the country’s leading national news brands.
The challenges
The solutions
This saw the use of Mediaferry’s cloud-based workflow management system. Iconic Media integrated this with their billing systems, ad servers, and CRM systems, including Google DFP and SalesForce. This enabled them to automate aspects of their digital ad trafficking, tracking, and campaign performance reporting.
Today, Mediaferry’s eVouchering system revolutionizes the way Iconic Media’s advertisers access and analyze data. With a few clicks, advertisers gain valuable insights into every publication. By logging into their publisher’s account, they can pinpoint the placement of their ads and share a link with colleagues. Agencies enjoy seamless log-in access and can view client bookings, insertion positions, and publications. Iconic Media was able to streamline its workflow. They reduced the time and effort spent on repetitive tasks. And it improved efficiency and productivity.
The results
Long-term partnership
10+ years of continued partnership. A full-time team to support print and digital ad production, digital ad ops fulfillment, digital marketing fulfillment, high-end creative, and sales and customer support.
Streamlined workflow management
Improved customer experience
Cost savings
“EKCS’ tireless dedication to produce and manage our print and digital content made the decision to continue our partnership an easy one. Over the years, its Mediaferry platform has allowed us to become increasingly cost-effective while ensuring the ad production process remains as efficient as possible.”
Chris Sanderson
IT & Operations Director
Automation is a game-changer for media companies, providing them with the opportunity to save precious time and money on advertising production costs.
By adopting the offshore model, media companies and publishers can effectively expand their operations, enhance flexibility, and maintain exceptional quality standards. Discover how partnering with EKCS can empower your existing teams to streamline creative production and achieve optimal efficiency.
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