For revenue leaders in news publishing, the stakes have rarely been higher. Print ad dollars are eroding at double-digit rates annually, digital audiences splinter across platforms, and advertisers now demand hyper-agile campaigns with ironclad ROI—often live within 48 hours or risk defection to walled gardens like social video giants.
Legacy creative ops, burdened by siloed tools and manual handoffs, exacerbate the squeeze. The outcome? Eroded margins, stalled pipelines, and billions in untapped revenue. Yet amid this disruption lies a pivotal opportunity: AI isn’t just a tool—it’s the operational multiplier redefining how publishers reclaim market dominance.
Mediaferry, powered by EKCS hosted an exclusive webinar on operational reinvention: Rebuilding Revenues: AI-Powered Creative Ops for Publisher Growth. Hear directly from pioneers like McClatchy, Postmedia, and National World on leveraging Mediaferry’s AI platform to slash production times by 90%, orchestrate omnichannel campaigns (print, digital, video), and deliver the performance proofs that lock in renewals.
The strategic imperative: Why speed defines survival
Advertiser expectations have shifted seismically. IAB data reveals 72% now mandate <48-hour launches, while Local Media Consortium insights pinpoint velocity and ROI transparency as top renewal drivers. Our analysis at EKCS echoes this: publishers prioritizing AI ops see 25-40% uplift in repeat business, per benchmarks from 50+ mid-market groups.
Demand remains robust—local trust trumps algorithmic feeds for community targeting. The bottleneck? Antiquated ops unfit for today’s scale: high-volume, multi-format briefs processed at glacial speeds.
Thought leadership: Architecting the AI-enabled publisher stack
Forward-thinking CROs view AI not as a Band-Aid, but as the core of a resilient revenue architecture. Consider this framework we’ve refined at EKCS:
Velocity as Competitive Moat: AI automates 97% of ad creative (e.g., 24-hour studio workflows → 10 minutes), freeing humans for high-value strategy. Prediction: By 2027, top-quartile publishers will handle 5x campaign volume without headcount growth.
Omnichannel Mastery: Platforms like Mediaferry unify print, digital, and video—seamlessly integrating with CRMs, ad servers, and billing. This isn’t incremental; it’s exponential scaling, supporting 150,000+ campaigns yearly across networks.
ROI Storytelling: Embed analytics from inception to delivery, turning data into renewal narratives. EKCS forecast: AI ops could reclaim 15-20% of spend migrating to Big Tech, bolstering margins amid cord-cutting.
The result? Not just efficiency, but a flywheel: happier advertisers, faster closes, and revenue compounding at rates legacy models can’t match.
Webinar Deep Dive: Actionable Insights for CROs
Watch the session recording to gain battle-tested playbooks:
- Tactics to achieve 90% faster ad production via AI.
Scaling frameworks for all formats, zero staff bloat.
ROI measurement strategies securing long-term contracts.
Live Mediaferry demo with Q&A.
Tailored for multi-title empires or lean ops alike—this is your blueprint for AI-led growth. The publishers thriving tomorrow are building AI-native ops today. At EKCS, we’re guiding that transition—don’t let operational inertia cap your potential.
