Bad briefs – The primary culprit behind overwork in creative teams

A wise man, Abraham Lincoln, once declared, “If I had six hours to chop down a tree, I’d spend the first four sharpening the axe.” The hours vary, but whether it is eight or six hours, the meaning is the same. One should spend more time in preparation. Embarking on a...

Bad briefs – The primary culprit behind overwork in creative teams

A wise man, Abraham Lincoln, once declared, “If I had six hours to chop down a tree, I’d spend the first four sharpening the axe.” The hours vary, but whether it is eight or six hours, the meaning is the same. One should spend more time in preparation. Embarking on a...

Bad briefs – The primary culprit behind overwork in creative teams

Bad briefs – The primary culprit behind overwork in creative teams

A wise man, Abraham Lincoln, once declared, “If I had six hours to chop down a tree, I’d spend the first four sharpening the axe.” The hours vary, but whether it is eight or six hours, the meaning is the same. One should spend more time in preparation. Embarking on a...

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