The Hybrid Approach – Outsourcing while Insourcing

The Hybrid Approach – Outsourcing while Insourcing

The COVID-19 pandemic saw a rise in the demand to produce more communications, marketing content and digital work at a faster pace. With the spiraling channels available to marketers, it is not surprising that workloads continue to increase and in-house agency (IHA)...
Outsource or Insource – where to draw the line

Outsource or Insource – where to draw the line

I was invited to speak at a conference in the US last weekend which looked at, among other things, whether some publishers’ internal business services should be left alone, outsourced or in-sourced within a new, shared services centre. As I spent most of my time...