Cultural barriers need not be an issue today

Cultural barriers need not be an issue today

The competitive creative landscape means publishers, agencies and brands are under pressure to produce quantity and quality simultaneously. It has caused many in-house agencies, media and packaging companies to adopt a hybrid approach of selective outsourcing, keeping...
The outsourcing dilemma – which projects stay and go?

The outsourcing dilemma – which projects stay and go?

The phenomenon of in-house agencies (IHAs), where brands bring the creative skills in-house has been a trend over the past decade. According to the  IHAF 2018 State-of-the-Industry Report, 64% of corporations have an in-house agency—an increase of 52% from a...