Copy chasers – why sales no longer need to chase copy

Copy chasers – why sales no longer need to chase copy

The major shift in the publishing industry to the online publishing medium has caused a revolution in the way content is created and absorbed. To support these cross-channel advertising operations be it, digital, print, audio or video, it has become vital for...
Helpful Automation

Helpful Automation

The digital advertising industry keeps evolving at a breakneck speed and many are getting lost behind. Coupled with the ever spiralling growth in platforms that marketing messages need to land upon, we ask could automation help? Although 2020 witnessed worldwide...
The role of AI in creative industries

The role of AI in creative industries

Artificial Intelligence (AI) has fast grown to prominence in recent years across the technology sector. Accenture expects the innovation to double the annual economic growth rates of 12 of the largest developed countries by 2035. It’s potential has in some sectors...