Express KCS has renewed its creative content production agreement with multimedia publisher Johnston Press for a further three years. Extending a partnership that started back in 2012, Express KCS will continue to provide newspaper and creative ad production services, along with its award-winning workflow management system, MediaFerry, to Johnston Press.
This now includes a proposed end-to-end integration of Johnston Press’ in-house billing and CRM systems with Express KCS’ cloud-based content production system, enabling Johnston Press to generate and send quotes to advertisers in real-time. In addition, Express KCS will also provide creative campaign and marketing production support.
Looking to better manage advert creation and reduce costs – with an option for near-instant scalability – Johnston Press’ use of MediaFerry’s fully automated, template-based ad creation tools has allowed it to streamline its overall content production and management process. Furthermore, Express KCS has enabled Johnston Press to improve efficiencies in every area, from material collection through to the delivery of artwork, helping to save significant time and resources and allowing for human work to be prioritised for the labour-intensive tasks.
Chris Sanderson, Operations & Customer Support Director at Johnston Press, commented: “Over the years, this partnership has allowed us to become increasingly cost-effective, while ensuring the ad production process remains as efficient as possible. Renewing our relationship with Express KCS will only ensure that these fantastic results continue.”
Tariq Husain, CEO of Express KCS added: “We’re delighted that Johnston Press has entrusted its entire creative production and digital advertising requirements to Express KCS for another three years. Since starting our relationship, the digital production sector has advanced significantly; this is why we’ve similarly evolved our MediaFerry platform to ensure that Johnston Press’ ad production is always delivered right-first-time. We’re confident that our market-leading production hub can help Johnston Press maintain its position as one of the UK’s largest local and regional multimedia organisations.”
About Express KCS
Express KCS Inc. is a global, independent provider of creative production services across print, online, mobile and video platforms. The company provides print and digital advertisement production, creative design, pre-media, editorial services, website, app development, and video post-production for brand owners, retailers, newspaper and magazine publishers, agencies and partners in North America and Europe. Express KCS is ISO 9001 certified and employs 400 people across its production centers in India.
About Johnston Press
Johnston Press is a leading multimedia business with a vibrant mix of news brands that reach national, regional and local audiences. It provides news and information services to local and regional communities through its extensive portfolio of hundreds of publications and websites.
Sharing information and opinion remains at the heart of what Johnston Press does and its titles, which include iconic publications such as the i newspaper, The Scotsman, The Yorkshire Post and News Letter in Northern Ireland. These are read via traditional print, online platforms and mobile devices by 37.8 million people every month. It is an expert in combining national reach with local targeting and is better equipped than ever to help advertisers tell their stories, too, through its trusted partners.
For more information please contact Prateek Shrivastava on firstname.lastname@example.org.