In times of shrinking budgets, creative production outsourcing is becoming an attractive option for companies looking to save money. And, do more for less! One concern those looking to outsource may have is quality and brand governance. Despite all the benefits of...
In-house agencies, brands, and publishers around the globe realize the benefits of outsourcing creative production. The US and the UK outsource the most. According to 2021 data from Statista, 66% of US companies with 50 or more employees outsource, while 29% of...
Dynamic creative optimization (DCO) is increasingly being used nowadays. If you’re a media or publishing company and you’re not investing in this, you could be missing out. And, with the right production partner, this advanced form of advertising is easy to do. ...
Successful brands market their products and services by telling stories that connect with their audiences on a personal level, and personalization is a popular trend in campaigns. And dynamic creative optimization (DCO) can help with that. As creative production...
EKCS has launched a new product for advertisers to see where and when their advertisements are published. Back in the days of the Mad Men-esque advertising world, advertising sales executives would need to trawl through countless publications to locate a...
Let’s face it there are plenty of advantages of keeping production in-house. For starters, your creative team live and breathe the brand and have the specialist knowledge of the company. Your employees can be far more invested in your business and its success than an...
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