EKCS has launched a new product for advertisers to see where and when their advertisements are published. Back in the days of the Mad Men-esque advertising world, advertising sales executives would need to trawl through countless publications to locate a...
Let’s face it there are plenty of advantages of keeping production in-house. For starters, your creative team live and breathe the brand and have the specialist knowledge of the company. Your employees can be far more invested in your business and its success than an...
It was Albert Einstein who said, “Creativity is intelligence having fun.” But these days, it’s all too easy to feel that there is little time to have fun, and even less time to be creative! The ability to think creatively is vital for in-house agencies and...
April marks the start of a new business quarter. And with that comes a new set of challenges for every business. But what challenges do UK in-house agencies (IHAs) face as we enter Q2 2022 and (an almost) post-pandemic world? Challenge #1: How to do more for...
Does your artworker really want to resize print adverts or your web developer createmultiple banners when they could be working on ideation and other creative elements? Could in-house production be getting in the way of creativity? In March 2022, EKCS asked delegates...
Finding the perfect partner can take time, years in fact. There are a host of reasons why brands and IHAs are still looking for a production partner. How will outsourcing impact an in-house team? What about external perceptions or how the production partner could...
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