What to Look for in a Creative Production Partner?

What to Look for in a Creative Production Partner?

“One of the hottest topics currently occupying both brands and in-house agencies, as the pandemic continues to disrupt the traditional IHA model, is finding the right mix of partners that will set companies up for success,” Robert Berkeley, CEO, EKCS.  How to...
The Importance of Keeping Creative In-house

The Importance of Keeping Creative In-house

Does your artworker really want to resize print adverts or your web developer createmultiple banners when they could be working on ideation and other creative elements? IHAs consist of talented individuals and therefore they should always be leading creativestrategy....
Getting Started with Outsourcing

Getting Started with Outsourcing

Mark Twain once wrote ‘The secret of getting ahead is getting started.’ And, this is true of outsourcing. If you’re outsourcing production work for the first time it can be difficult to know where to start and what to outsource.  Once you have selected your...
Why Outsource Creative Production?

Why Outsource Creative Production?

According to the In-House Agency Forum (IHAF), 85% of IHAs outsource to external providers. It is evident that adopting and successfully deploying an offshore partnership is high on the agenda for businesses creating and producing omni channel campaigns at scale. Time...