Let’s face it there are plenty of advantages of keeping production in-house. For starters, your creative team live and breathe the brand and have the specialist knowledge of the company. Your employees can be far more invested in your business and its success than an...
“One of the hottest topics currently occupying both brands and in-house agencies, as the pandemic continues to disrupt the traditional IHA model, is finding the right mix of partners that will set companies up for success,” Robert Berkeley, CEO, EKCS. How to...
Does your artworker really want to resize print adverts or your web developer createmultiple banners when they could be working on ideation and other creative elements? IHAs consist of talented individuals and therefore they should always be leading creativestrategy....
Resilience and reinvention helped brands and their in-house agencies sail through the pandemic. It has been 18 months since the Covid-19 pandemic hit. It is heartening to see that so many in-house agencies (IHAs) and brands have stepped up to the challenge, adapting...
Mark Twain once wrote ‘The secret of getting ahead is getting started.’ And, this is true of outsourcing. If you’re outsourcing production work for the first time it can be difficult to know where to start and what to outsource. Once you have selected your...
According to the In-House Agency Forum (IHAF), 85% of IHAs outsource to external providers. It is evident that adopting and successfully deploying an offshore partnership is high on the agenda for businesses creating and producing omni channel campaigns at scale. Time...
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