Ready. Set. Go!

Ready. Set. Go!

Outsourcing or offshoring is definitely a solution to a lot of creative production challenges. But, the process of sending work to an offshore production partner can be very complex and challenging. Different ways of working, communication challenges, language...
Building a creative team, brick by brick

Building a creative team, brick by brick

Finding talent takes time. Historically, for creative marketing companies, hiring cycles have been never-ending. Nowadays, it would seem that everyone is looking for creators and innovators at the same time, and in the same places. As a result, true creative talent is...
Cultural barriers need not be an issue today

Cultural barriers need not be an issue today

The competitive creative landscape means publishers, agencies and brands are under pressure to produce quantity and quality simultaneously. It has caused many in-house agencies, media and packaging companies to adopt a hybrid approach of selective outsourcing, keeping...
Bad briefs – don’t lose production time due to them

Bad briefs – don’t lose production time due to them

A wise man, Abraham Lincoln, once declared “If I had six hours to chop down a tree, I’d spend the first four sharpening the axe.” The hours vary, but whether it is eight or six hours, the meaning is the same. One should spend more time in preparation. Embarking on a...